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Mobile Equipment Technologies, Landscapes, Wind EnergyĪn American icon – founded in 1837 – growing

 Exciting new entities: John Deere Agri Services, Intelligent  Key investor in alternative energy sources  One of the largest equipment finance companies in the U.S.  A leading worldwide manufacturer of off-highway diesel engines  Quality leader in lawn, grounds and turf care equipment  #2 construction equipment provider in North America  #1 provider to agricultural and forestry businesses worldwide The company's products are also identifiable by its distinctive shade of green paint, usually augmented by yellow trim.Ĭhallenges and Opportunities in Managing Agricultural Operations Carl Westby coined the phrase "Nothing Runs Like a Deere" for a marketing campaign to sell snowmobiles. The company's slogan is "Nothing Runs Like a Deere" and has a picture of a leaping deer as a logo, a word play pun on "nothing runs like a deer". To support the core businesses, John Deere also provides financial services and other related activities.

Additionally, John Deere manufactures equipment used in lawn, grounds, and turf care, such as walk-behind lawn mowers, zero-turn lawn mowers, lawn tractors, and snowthrowers. The company is also a manufacturer of construction equipment and forestry equipment, as well as a supplier of diesel engines and drivetrains (axles, transmissions, gearboxes) used in heavy equipment. Deere and Company agricultural products, sold under the John Deere name, include tractors, combine harvesters, cotton harvesters, balers, planters/seeders, sprayers, and UTVs. In 2012, it was listed as 97th in the Fortune 500 America's ranking and 190th in the Fortune 500 Global ranking. Deere & Company, most commonly known by its name John Deere, is an American corporation based in Moline, Illinois, and one of the largest manufacturers of agricultural machinery in the world.